Your business.
Fully staffed.

AI employees that answer your customers, keep your Instagram alive, and win back the ones drifting away — for less than one receptionist's salary.

No setup fee on Pilot · Cancel anytime · Khalti / eSewa
NOIR · Receptionistreplying now...
"Saturday khulcha? Keratin garna time milcha?"
Namaste! Saturday 11am-5pm khulchha. Keratin ko lagi Saturday 11:30 slot khali cha — book garidiu?
Approve & SendEdit
The 60-second proof

Pick a business. Watch your team work.

On the real site, you'll type your own business name — and get content and replies written for you, in your voice, in about 30 seconds.

MUSE — an Instagram caption for you
Monsoon frizz le hairstyle bigareko? Yo week hair spa 15% OFF — Shrawan Shine offer. Book garna DM garnus. Aura Beauty Lounge, Jhamsikhel.
NOIR — a customer DM, answered
Customer: "Bridal makeup package cha?" Reply: "Namaste! Bridal hamro specialty ho — trial included. Wedding kahile ho? Date bhannus, package customize garchhau!"
Imagine this with YOUR prices, YOUR hours, YOUR voice. Try it with my business
The roster

Meet your team.

Tap anyone — they'll introduce themselves. Rename them once they're yours.

LEDGER
Accounts · Joining soon

Chases the money you're owed, watches your margins, and tells you where the profit actually is. Currently in training.

+ 6 MORE
The full team

Sales manager, analyst, operations, support and more — new employees join the roster as your business grows.

How it works

A normal day, with staff.

You don't learn software. You read one briefing and say yes.

7:00 AMYour briefing arrives

"Good morning. Three regulars are drifting — I've written win-back messages for all three. Approve?"

7:01 AMYou tap twice, drink your tea

The messages go out. Today's post is confirmed. That was your entire admin for the morning.

All dayThe team works

NOIR answers 14 enquiries and books 6 appointments. Every customer detail is remembered forever.

6:00 PMToday's post goes live

Written in your voice, with your photos. Your page looks alive because it is.

9:00 PMThe day, in one line

"6 bookings, 2 five-star reviews, Sunita didi is coming back Thursday. Sleep well."

Why it's safe

They start on probation. Like any new hire.

1
First, they only prepare

Every reply, post and message waits for your yes. Nothing reaches a customer without you.

2
Then, they earn trust

After ~20 approvals without a single edit, an employee may ask: "Can I handle the easy ones myself?" You decide.

3
You stay the boss

One tap demotes anyone back to probation. Every action they ever take is visible in your feed.

And one rule that never changes: money never moves without your yes. No discount, refund, or spend — ever — at any trust level.
Pricing

You're not buying a plan. You're hiring a team.

Pilot

Rs 15K/month
HIRES YOU 3 EMPLOYEES
  • NOIR — your receptionist
  • MUSE — your content creator
  • PRIME — your daily briefing
  • 30 days, no setup fee
Start with Pilot
MOST HIRED

Starter

Rs 30K/month
HIRES YOU 6 EMPLOYEES
  • Everything in Pilot
  • THREAD — win-backs & follow-ups
  • Marketing calendar & promotions
  • Review & complaint handling
Build my team

Growth

Rs 65K/month
THE FULL TEAM OF 11
  • Everything in Starter
  • LEDGER — money & receivables
  • Sales pipeline & analyst
  • Monthly strategy memo
Talk to us

One human receptionist: Rs 20-25K/month. Your entire AI team: Rs 15K. It doesn't sleep.

For the skeptics

Fair questions.

Will it sound robotic to my customers?

Judge for yourself — every reply on this page was written the way it writes: "Namaste! Saturday 11-5 khulchha, walk-in pani welcome." Your team learns YOUR voice from the words you use, and every edit you make teaches it more.

What if it makes a mistake?

In the beginning, it can't — nothing reaches a customer without your approval. Autonomy is earned slowly, only for simple things, and you can take it back with one tap. Complaints and sensitive topics always wait for you.

Do I need a computer?

No. Your briefing comes to your phone. Approving takes one tap. If you can use WhatsApp, you can manage this team.

Is my business data safe?

Your business's memory belongs to you alone. It is never shared with other businesses, never sold, and if you ever leave, it leaves with you.

What do you NOT do?

Honesty matters: we don't run paid ads for you (yet), we don't replace your accountant, and we won't promise "viral growth." We keep your customers answered, your page alive, and your regulars coming back — reliably, every day.

SK

A note from the founder. I'm Swapnil, 23, from Kathmandu. I grew up inside a family appliance business that's run since 1997 — I know what it means when the owner IS the receptionist, the marketer, and the accounts department. I built Embelma so owners like my family could finally have staff that never sleeps. — Swapnil Khanal, EMBELMA

The hiring interview

Tell us about your business.
We'll tell you who to hire first.

Five questions, two minutes. You'll get a mini staffing plan for your business on WhatsApp within 24 hours.

Free. No spam. A real plan, not a sales pitch.